Sunday, November 25, 2018

Letter.

Letter Published in The National UAE on 26 Nov 18The high-fashion advert that left a sour taste for many
I write with reference to your excellent editorial piece ­Globalisation is never an ­invitation to mock other cultures(November 23). This article was well-written and both meaningful and thought-provoking.
In the globalised world of branded items, fashion houses such as Dolce & Gabbana wield great influence over consumers around the world.
Culture and tradition are vitally important to people’s identities and it is possible to participate and enjoy the cultures of others within certain boundaries.
However, you do have to remember where you are, and negatively portraying ­another nationality or their eating habits in your advertisements is far from palatable. I am glad they apologised and removed the advert.
K Ragavan, Bengaluru

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