Letter.

Letter Published in The National UAE on 18 Oct 18American brands have the ticket to worldwide success

I write in reference to Rashmee Roshan Lall’s opinion piece It’s time for American brands to put the rest of the world first (October 17): Ms Lall’s meaningful article on American brands was an excellent read and was packed with insight.

The key reasons why American brands are so well-known and popular globally are their exceptional marketing strategies, world-beating delivery and distribution systems and above all, their superb customer service. A simple interaction with Amazon will demonstrate that.

It is for these reasons, which are easy to identify but far harder to replicate, that American brands tend to come first.

K Ragavan, Bengaluru