Saturday, June 16, 2018

Letter

Letter Published in The National UAE on 17June 18  Ikea’s Indian expansion will no doubt be a success
I write with reference to your story Ikea set to adapt as it opens first India store (June 15): the renowned furniture brand Ikea is going to set up its first store in the Indian southern city of Hyderabad. This is a great development for Indian customers.To attract people, Ikea’s strategy of having Indian delicacies such as samosas on offer is a good one to attract both consumers and customers. Ikea is already well-established in many countries and this is just the beginning of its venture in India, which will no doubt expand in due course.
K Ragavan, Denver

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